Is it a good company at a reasonable price? This is a finance company in financial difficulties. Yes, it is cheap but it is also a big risk. Just because a stock is cheap, it does not make it a good buy.
I do not own this stock of Goeasy Ltd (TSX-GSY, OTC-EHMEF). In April of 2016 Investment Reporter said to seek stocks with growing dividends from The Investment Reporter Key stock buys. This is one stock that was named. However, I would still rather invest in companies that are not in the business of charging very high interest rates.
When I was updating my spreadsheet, I noticed stock fell a lot in 2026. This occurred after the company suspending its dividend. They revealed substantial loan losses and reported discrepancies tied to its vehicle financing business. The stock price has fallen some 68% so far this year.
If you had invested in this company in December 2015, for $1,000.00 you would have bought 6 shares at $179.21 per share. In June 19, 2026, after 10 years you would have received $104.12 in dividends. The stock would be worth $232.13. Your total return would have been $336.25. This would be a total loss of 21.54% per year with 25.33% from capital loss and 3.79% from dividends.
| Cost | Tot. Cost | Shares | Years | Dividends | Stock Val | Tot Ret |
|---|---|---|---|---|---|---|
| $179.21 | $1,000.00 | 5.58 | 5 | $104.12 | $232.13 | $336.25 |
The dividend was suspended after one dividend was paid in 2026. The 5, 10 and historical dividend yields are moderate (2% to 4% ranges) at 2.51%, 2.35% and 2.42%. Analyst think that the dividend might be resorted in 2027.
The Dividend Payout Ratios (DPR) were reasonable for Earnings until this year, but it is a problem that the Cash Flow is generally negative. The DPR for 2025 for Earnings per Share (EPS) is non-calculatable due to earning losses with 5 year coverage good at 37%. The DPR for 2025 for Adjusted Earnings per Share (AEPS) is too high at 183% with 5 year coverage high at 58%. The DPR for 2025 for Cash Flow per Share (CFPS) is non-calculatable due to negative cash flows with 5 year coverage non-calculatable due to negative cash flows. I also looked at the DPR for Cash Flow per Share without Working Capital and the current CFPS WC is good at 9% with 5 year coverage at 9%. The DPR for 2025 for Free Cash Flow (FCF) is good non-calculable due to negative FCF and so is the 5 year DPR. The FCF varies in 2025 from 807M to a negative 713M. I am using the negative 713M.
| Item | Cur | 5 Years |
|---|---|---|
| EPS | -2642.86% | 36.62% |
| AEPS | 183.17% | 57.85% |
| CFPS | -10.41% | -13.48% |
| CFPS WC | 8.89% | 9.27% |
| FCF | -11.68% | -12.26% |
Debt Ratios are mostly awful. The Long Term Debt/Market Cap Ratio for 2025 is very high at 2.17 and currently at 7.11. This ratio has always been too high, but this year, the Stock Price crashed because of the company’s problems. The Liquidity Ratio for 2025 is good at 1.56 and 5.16 currently. The Debt Ratio for 2025 is low at 1.17 and 1.16 currently. The Leverage and Debt/Equity Ratios for 2025 are far too high at 6.77 and 5.77 and currently at 7.27 and 6.27.
| Type | Year End | Ratio Curr |
|---|---|---|
| Lg Term R | 2.17 | 7.11 |
| Intang/GW | 0.06 | 0.19 |
| Liquidity | 1.56 | 5.16 |
| Liq. + CF | 0.93 | 3.99 |
| Debt Ratio | 1.17 | 1.16 |
| Leverage | 6.77 | 7.27 |
| D/E Ratio | 5.77 | 6.27 |
The Total Return per year is shown below for years of 5 to 30 to the end of 2025. Under the Capital Gain column is the portion of the Total Return attributable to capital gains. Under the Dividend column is the portion of the Total Return attributable to dividends. See chart below.
| From | Years | Div. Gth | Tot Ret | Cap Gain | Div. |
|---|---|---|---|---|---|
| 2020 | 5 | 27.30% | 9.81% | 6.32% | 3.50% |
| 2015 | 10 | 30.41% | 25.43% | 21.36% | 4.07% |
| 2010 | 15 | 20.01% | 22.76% | 19.34% | 3.42% |
| 2005 | 20 | 18.52% | 13.55% | 11.17% | 2.38% |
| 2000 | 25 | 21.13% | 20.54% | 18.06% | 2.48% |
| 1995 | 30 | 7.36% | 6.53% | 0.82% |
The 5-year low, median, and high median Price/Earnings per Share Ratios are 6.39, 10.64, and 12.58. The corresponding 10 year ratios are 8.05, 10.79 and 13.54. The corresponding historical ratios are 9.31, 11.97 and 15.04. The current ratio is negative, so that cannot be used. The ratio for 2027 is 8.22 based on a stock price of $40.10 and EPS of $4.88. This ratio is between the low and median ratio of the 10 year median ratios. This stock price testing suggests that the stock price is relatively reasonable and below the median. Note that stock price is down around 69%, but the EPS is also down around 70%.
I also have Adjusted Earnings per Share (AEPS) data. The 5-year low, median, and high median Price/Earnings per Share Ratios are 8.96, 11.95, and 15.57. The corresponding 10 year ratios are 8.23, 10.73 and 13.58. The corresponding historical ratios are 8.74, 11.57 and 15.57. The current ratio is negative, so that cannot be used. The ratio for 2027 is 6.61 based on a stock price of $40.10 and EPS of $6.07. This ratio is below the low ratio of the 10 year median ratios. This stock price testing suggests that the stock price is relatively cheap. You get a similar situation here with the drop in both stock price and AEPS.
I get a Graham Price of $82.63. The 10-year low, median, and high median Price/Graham Price Ratios are 0.76, 1.06 and 1.36. The current ratio is 0.49 based on a stock price of $41.10. The current ratio is below the low ratio of the 10 year median ratios. This stock price testing suggests that the stock price is relatively cheap.
I get a 10-year median Price/Book Value per Share Ratio of 2.24. The current ratio is 0.80 based on a stock price of $40.10, Book Value of $801M and Book Value per Share of $50.00. The current ratio is 64% below the 10 year median ratio. This stock price testing suggests that the stock price is relatively cheap. Note that Book Value per Share has not fallen as much as the stock price.
I get a 10-year median Price/Cash Flow per Share Ratio is negative. I can do no testing here.
Since the dividends have been suspended, I can do not dividend yield testing.
The 10-year median Price/Sales (Revenue) Ratio is 1.48. The current ratio is 0.40 based on Revenue estimate for 2026 of $1,591M, Revenue per Share of $99.28 and a stock price of $40.10. The current ratio is 73% below the 10 year median ratio. This stock price testing suggests that the stock price is relatively cheap. Note that the Revenue has not fall as much as the stock price and so you get a relatively cheap stock price.
Results of stock price testing is that the stock price is probably cheap. The P/S Ratio test is saying that the stock price is relatively cheap. Another good test is the P/B Ratio test and it also says that the stock price is relatively cheap.
When I look at analysts’ recommendations, I find Strong Buy (1), Buy (1), Hold (6) and Underperform (2). The consensus would be a Hold. The 12 month stock price consensus is $39.90 with a high of $80.00 and a low of $30.00. The consensus stock price of $39.90 implies a total loss of 0.50% with 0.50% from a capital loss and 0.00% from dividends.
The last entry on Stock Chase for this company is 2022. It is never a good sign when analysts lose interest in a stock. Aditya Raghunath on Motley Fool says this stock is a buy for investors who can stomach volatility and think in years, not weeks. Brian Paradza on Motley Fool this this stock is a screaming buy. The company put out a press release via Newswire about their 2025 annual results. The company put out a press release via Newswire about their first quarter of 2026.
Financial Post via Yahoo Finance talks about this stock as the stock of the week in May 2026. Simply Wall Street via Yahoo Finance review this stock. They said to stay invested in this company, you need to believe its pivot toward tighter underwriting and cost control can eventually offset recent losses and portfolio stress. Simply Wall Street has one warning out on this stock of debt is not well covered by operating cash flow.
Goeasy Ltd is a financial services company. The principal operating activities of the company include providing loans and other financial services to consumers and leasing household products to consumers. The company operates in two reportable segments: easyfinancial and easyhome. Its web site is here Goeasy Ltd .
The last stock I wrote about was about was Algonquin Power & Utilities Corp (TSX-AQN, NTSE-AQN) ... learn more. The next stock I will write about will be Lassonde Industries Inc (TSX-LAS.A, OTC-LSDAF) ... learn more on Monday, June 29, 2026 around 5 pm.
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